True cross-compatibility are scaled to the lowest common
denominator, which is a 216 color Web safe palette.
Colors tend to have a very subtle, but powerful impact. Colors have the
ability to both evoke emotions from Web surfers, while also influencing
their browsing habits.
White tends to be associated with more business-like activities, while
black often emits a feeling of a more tech-look to it.
The base color highly affects the user's perception.
By aligning your color choices to dominant consumer opinion, you can, in
effect, manipulate a visitor's mind-set concerning your site.
Colors sometimes say more than words. the second most disliked color
among adults is a strong, sulfuric yellow-green, while at the same time
the youth market describes the color as "slime green." certain
colors are also straining on the human eye, and produce settings which
make it difficult to conduct a certain activity, first and foremost -
Reading. Strain caused by a pure red hue on the eye. The most preferred
consumer choice is black text, on a white background, and white text on
a black background coming in as second most popular.
What do consumers think of
Colours?
Blue was given by 35% of consumers as their favorite. Most often
emits a soothing, calming tranquillity and has an anti-stress effect.
Green showed up as the favorite of 16% of consumers. Consumers
describe it as "fresh, clean and revitalizing". Green is
especially favored by a demographic group called the influentials.
Purple was viewed as the third favorite color. 18 to 29 year olds
describe the color as sexy. The influentials see it as powerful and
sophisticated.
Red is still viewed as the most exciting color. Directly linked
to the most secure within a society, with the most economically stable
segment, or achievers.
Black by far, most mysterious and powerful color . Especially
true with wealthy, achievement-oriented women.