Promotion
Every successful website should constantly generate more and more
visitor activity over time. Regular search engine registration and META
tag re-engineering are paramount to ensuring the best possible ranking
within the search engines.
Hyperlinks
Hyperlinks are your bread and butter when dealing with the search
engines. They are the way in which search engines find all of the pages
on your site and index them. If a search engine can't follow a
hyperlink, it won't be able to index the destination page, meaning parts
of your site may become invisible to the engines.
Be sure to use only true hyperlinks in your site. I've seen many sites
that use some javascript links instead of actual hyperlinks. While these
will work for most browsers (about 90%), they don't give the engines
anything to follow.
A true hyperlink should say:
href="URL of page here.html"
Any other type of link is most likely not going to be followed properly
Body Text
Engines can only index text. Often sites use graphic representations of
text or a large graphic that has some of their most important text
within it. Do whatever you can to stay away from this. If your most
important words are in graphic format, you have taken away the thing
that the engines need most to properly index and rank your site.
Engines do not see the pages the same way a visitor does. It engine sees
only the HTML code behind the page that breaks up the flow of the text.
Meta Tags
Use the thesaurus in Word to search and see what synonyms you can find.
Choose the top five results from each search query. Include misspelled
words also.
Make sure that your ALT image tags, and your document titles are
descriptive. Some search engines, such as Alta Vista, look at these when
indexing a page.
South
African Search Engines
Explained :
How Search Engines work